Walmart announced today the "New Black Friday," taking the hottest shopping day of the season to the next level. Days – not hours – of deep discounts on the hottest gifts kick off online Thanksgiving morning and lead right into the store's first event at 6 p.m. The retailer's "New Black Friday" playbook for 2014 includes five key elements:
· Five days of deals with tailored events;
· The return of its industry exclusive 1-Hour Guarantee;
· Its first-ever interactive circular; and
· Store-specific plans to help manage crowds and make the shopping experience easier.
With this year's Black Friday deals beginning Thursday and lasting through Monday, Walmart is predicting that more families – adults and kids – will flock to its digital and physical aisles to take advantage of the retailer's low prices on electronics, toys, kitchen appliances, bedding and thousands of other popular products.
Walmart has lowered the prices on popular Black Friday items. For example, last year a Vizio 60" Smart TV sold for $688. This year a 65" Vizio Smart TV will be available for $648 as part of Walmart's 1-Hour Guarantee. The Xbox One, available last year for $499, will be sold this year as a bundle for $329 with a $30 Walmart Gift Card and is another 1-Hour Guarantee item.
Check out the Black Friday Advertisement HERE
1-Hour Guarantee – An Exclusive Offer for Walmart Customers. The 1-Hour Guarantee is for the following items:
After listening to customers who used Walmart's 1-Hour Guarantee last year, the retailer has simplified the registration and pick-up process for those that do not receive the product during the event. This year, customers will be asked to take the following steps:
· Bring their 1-Hour Guarantee ticket to the checkout lane and pay for the item.
· Visit Walmart.com before 12:59 p.m. ET Dec. 1 to enter the transaction code from the receipt and choose the store to pick up the item before Christmas.
· Provide the receipt when it's time to pick up the item. Any corresponding Walmart Gift Cards will be given to the customer at this time.
Walmart's Five Days of Deals
Thanksgiving morning – Parade Watch and Online Shop
On Thanksgiving morning, customers can get a jump on Black Friday shopping on Walmart.com with some of the same deals that will be available in stores that evening. In addition, there will be hundreds of online-only specials with free shipping to home. Some of the online specials include:
6 p.m. on Thanksgiving – Deals for the Entire Family
In addition to the nine 1-Hour Guarantee items, the 6 p.m. event will be full of gifts for the entire family such as toys, pajamas, video games, movies, sheets and more. A few of the deals include:
· Cozy sleepwear featuring top characters from "Teenage Mutant Ninja Turtles," "Frozen" and "Hello Kitty" for $4.50
· More than 100 video games including "Call of Duty" and "Grand Theft Auto" from $15 to $49.96
· Select 28" Plush toys for $10, including Teenage Mutant Ninja Turtles, Mickey Mouse and Spiderman
8 p.m. on Thanksgiving – BIG Electronics Event!
From new technology such as wearables and Ultra High-Definition smart TVs to tablets, sound bars and streaming devices, Walmart's 8 p.m. event will be full of brand-name electronics at amazing low prices. Some of the top deals include:
6 a.m. to noon on Friday, Nov. 28 – 30 Percent off Entire Categories
During Walmart's morning event on Nov. 28, early-risers will get 30 percent off ALL music CDs and Monster High toys, as well as select, Samsung TVs and home audio products, Fisher-Price toys, Christmas trees, Christmas lights and Beauty and Personal Care gift sets.
6 a.m. on Friday, Nov. 28 through Sunday, Nov. 30 – Tires, Wireless, Diamonds and More
For items that can't be grabbed on the go, the retailer will offer the following deals Friday through Sunday:
· Tires from $49 to $119 – (up to $53 savings per tire; deal available through Dec. 7)
Saturday, Nov. 29 and Sunday, Nov. 30 – Hundreds of Online Specials
Walmart.com will also have hundreds of online specials for the two days leading in to Cyber Monday.
Monday, Dec. 1 – Cyber Monday!
Walmart.com has plans to offer amazing prices on everything from electronics to home goods Dec. 1. Cyber Monday will be bigger and better than ever this year at Walmart.
A Better Shopping Experience
Walmart has taken steps to help make shopping its stores on Black Friday fun and safe for its customers. Examples include:
· An interactive circular on Walmart.com, bringing customers product reviews, buyer's guides, how-to tutorials and other helpful tips.
· Wristbands for in-demand products like the Beats Pill, Nabi 2 Tablet and iPad Air will once again be handed out so customers don't stand in line for a product that isn't available.
· Store maps that highlight where 1-Hour Guarantee items, wristband items, and other hot products like sheets, DVDs and kid's clothing are located. Maps can be viewed on Walmart.com starting Nov. 18 and can also be accessed by customers on their mobile device during the 6 p.m. and 8 p.m. events Nov. 27. Printed copies of the maps will also be available in the store.
· Store-specific crowd management and safety plans for each of Walmart's more than 4,300 stores.
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